At Daena Jewels, we believe that jewelry is more than just an accessory—it’s a story, a reflection of culture, craftsmanship, and the passion of the hands that create it. Our mission is to celebrate the artistry and talent of local and international designers, with a strong focus on women-owned businesses and brands by women of color. We are proud to curate collections that honor diversity, sustainability, and creativity.

Our store features a unique blend of sustainable vintage finds, handpicked treasures that carry a sense of history and elegance. Alongside these, you'll discover carefully curated and original pieces, each designed by women artists and creators from around the world. We strive to support women’s voices in the industry, empowering them through every piece we showcase.

In addition to these exquisite collections, we offer our own line of handmade jewelry. Each piece in this collection is crafted using beads, metals, and materials that we’ve lovingly gathered from our travels across the globe. Our designs are a fusion of the world’s cultures.

We are Sara and Sonia, sisters and business partners with a shared passion for art and business. With over 30 years of combined experience in marketing and sales across a variety of industries, we’ve channeled our expertise into building Daena Jewels. This venture merges our love for growing businesses with our passion for creating beautiful, meaningful jewelry for everyone to enjoy.